History & values

History and values

The birth of emotional Italy

There exists an Italy that cannot be located on maps. It is not the Italy of popular tourist spots or illuminated storefronts, but rather the tricolored country characterized by silence among olive trees, sunsets over vineyard rows, and skilled hands that understand the wisdom of the land.

Born from a noble heritage and a modern outlook, Tenute Cocconi emerged in a nestled area between the hills of Tuscany and Marche region, extending to the sunny countryside of Apulia. Three spirits, a single heart: the true Italy.

Descended from a historic Apulian lineage, the Mazziotti family chose Tenute Cocconi to restore value to time, for agricultural tradition, and for respect to the nature. They achieved this with discipline, passion, and an unmistakable style.

The ram, the family’s heraldry, guides this enterprise as a symbol of gentle power. It is the emblem that adorns each product, each label, each bottle.


Not from vanity, but for the sake of consistency, the same power is needed to:

  • Cultivate soil in harmony
  • Resist standardization
  • Select excellence even when it requires time and effort

The Mazziotti family has transformed the agricultural tradition of Tenute Cocconi into a form of art, sharing knowledge, flavors, and beauty.


Each olive oil, each wine, each product is the result of a promise: delivering the authentic taste of our land to the world, with no compromises.

Enjoy the moment, the territory, the tradition.

Experience authentic Italy with Tenute Cocconi.